This post is being updated during the session
Agenda, History of SnowCovered, Developers, Customers, Best Practices, Conclusion
History
Started selling IBuySpy addons in 2002
2003 providing developer services
Current Stats – 768 Active Developers, 11 average listings per developer. 54% US Based, 6% UK, 5% Australia, 4% Canada , 3% Netherlands
Average price of a module $70
Revenues per year, growth considerable (no numbers, just a graph)
2009 close to 5000 reviews submitted. Reviews have grown on a similar pattern to the revenue growth.
Listing Tips
Module Title – function name in the title, compatibility not necessary, technology distracting, good title = good search results
Short description – Functionality in 300 Characters, Marketing Buzzwords mask products with features
Description – Feature list at the top, Offer a product demo when possible, Most important information at the top left
Technical support/docs – Tell people what you offer!
Refund policy – have one, the more liberal/open the better for customer
License types – specify types/usage
Sales Growth Tips
Solicit feature suggestions – new version exposure, increases appeal, sell upgrades
Interface Improvements – Reduces support, improves marketing
Review requests – Improves page position, increases sales, provides validation
Spread the word – forum participation, social media, consultant recommended sales
I had to jet out of Brice’s session before the end to pass out Engage Software t-shirts in Ian and Dang’s session next door. Find Me, Dang, Ian or Pat from Engage to get a free t-shirt! you gotta come find us though (at our sessions is a good place to start).