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How can one perform A/B split testing using DNN? If there is more than one way, what's the most effective and/or efficient way to implement such process.
Thanks
Hi Cliff,Yes, there are multiple ways including Visual Website Optimizer. Ideally, we would like to handle the testing from the server side and it is possible but would require module development. We are trying to find out a little more about the module development.Have you used Visual Website Optimizer? If so, what was your experience using it and your experience with the setup process?Thanks - jparks2763 8/16/2012
I got a similar answer on my question about split testing. Let me know your experience with this as I am very interested.
http://www.dotnetnuke.com/Community/Community-Exchange/Question/1276/Split-Testing-in-DNN.aspx
I don't know of any built-in A/B testing modules or anything like that in DNN.
I would be looking at the A/B testing tools in Google Analytics, and working out how you can vary your content and send that through to Analytics as a custom variable.
Bear in mind you need to be able to tie the randomised content into a goal, action or event so you need to make sure you're capturing this correctly. This might be just a built-in thing like the bounce rate, or an event you might want to specify like a click on a certain item.
The simplest way to modify the content+report through Analytics is to just load both the A and B versions on your page, and use javascript to hide one, and push through the custom variable to Analytics at the same time.
Just be sure to make certain you have a statistically significant number of interactions before making decisions based on your data!
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