Welcome to the Community Exchange, a place where community members can exchange questions and answers related to DotNetNuke. If you would like more info about the Community Exchange, please visit this page in our Wiki.
How can one perform A/B split testing using DNN? If there is more than one way, what's the most effective and/or efficient way to implement such process.
Hi Cliff,Yes, there are multiple ways including Visual Website Optimizer. Ideally, we would like to handle the testing from the server side and it is possible but would require module development. We are trying to find out a little more about the module development.Have you used Visual Website Optimizer? If so, what was your experience using it and your experience with the setup process?Thanks - jparks2763 8/16/2012
I got a similar answer on my question about split testing. Let me know your experience with this as I am very interested.
I don't know of any built-in A/B testing modules or anything like that in DNN.
I would be looking at the A/B testing tools in Google Analytics, and working out how you can vary your content and send that through to Analytics as a custom variable.
Bear in mind you need to be able to tie the randomised content into a goal, action or event so you need to make sure you're capturing this correctly. This might be just a built-in thing like the bounce rate, or an event you might want to specify like a click on a certain item.
Just be sure to make certain you have a statistically significant number of interactions before making decisions based on your data!
You have already flagged this post. Clicking "Remove Flag" below will remove your flag, thus reducing the count by one as well.