Marketing organizations are shifting an increasing share of their budget to digital marketing today, seeking to better engage their audiences via social and mobile channels. Creating and delivering these increasingly rich digital experiences requires far more from the Web content management system today than the ability to publish an attractive Web site. It's about personalizing conversations and fostering community to build brand, increase customer loyalty, and boost conversion rates.
This web seminar explores the trends that are setting the agenda for digital marketing today, and how the requirements for WCM are evolving to support the social agenda for both marketing and IT users. IDC will share recent research into user priorities for improving the online experiences they are delivering, and highlight the new requirements for WCM in the era of digital marketing for both midmarket and enterprise users.
Wednesday, April 25, 2012 9:00am – 10:00am PST
Mitch Bishop, CMO, DotNetNuke Corporation
Melissa Webster, Program Vice President, Content & Digital Media Technologies, IDC